Video marketing is a new advertising tool that is nowadays used by many companies to advertise their products and services through internet. Video marketing is mostly used as a supplement for advertising ion internet.
Video advertising are mostly used by companies to demonstrate the product, share endorsements, providing instructions on how to use the product and communicate to the esteem clients through webcasts.
This method of advertisement must be of high quality so as to attract customers easily and minimize the cost of production and distribution while maximizing on profits.
Video marketing start as a television commercial but with the introduction of internet and online marketing it has become a necessity for companies to this new form of marketing. Video can easy be customized to adapt various forms of internet.
Video marketing is mostly used on company’s website to get a point on the products sold clear. They are mostly short informative video clips posted on the company’s website. These video clips can also be produced and be placed in mass distribution sites such as YouTube in a bid to increase company sales.
Advantages of affiliating marketing with videos
Video marketing as taken advantage of people’s lethargic nature, most people prefer to watch something rather than read as it requires little effort. Most companies nowadays prefer to use video marketing because videos has help companies to retain and influence potential customer who might not have stayed and read long advertisement articles
Production of video requires more effort hence companies tend to produce quality videos that can help them earn money used. Due to the effort applied in the production, customers tend to gain confidence on the product and the company. Most companies use professional video to set the apart from homemade videos which are of low quality
Most major search engines give priorities to videos than written texts on websites. The use of videos in marketing is a good way for the companies to increase their website ranking which cause more traffic to the website. High traffic comes with the possibility of people seeing you video which may make them get interest on your product.
Video will demonstrate the company’s product in an engaging way. Showing your product in action will encourage website visitors to leave feedback. The feedback dropped by the visitors can be very important to the company for product review or change of the products to fit the taste of the customer.
Online videos are ideal for products and services that require demonstration to highlight benefits, or product which simplicity of use is the most important selling point.
Video marketing enables a company to add an increasingly popular medium to the company’s marketing program.
Ways of making video marketing productive
It is always important for the companies to make their video easy to find. It is advisable to put key words on the tittle so that the search engines can easily locate and rank your video. Companies should embed their videos on products pages on the company’s website or upload them on site like YouTube.
Every company should always to strive to create instructional videos to show how to use their products. Instructional video help to build the customer satisfaction, this is achieved by ensuring that the customers make effective use of their purchase.
Companies should encourage their visitors to take action by visiting detailed product pages and look for more information. It is also encouraging for the companies to enable their customers to make online purchase of the product.
After the video is posted on the company’s website, the company should measure the effectiveness of the video campaign. This is done through tracking the number of visitor, the length of time used by visitor to watch the video and identifying the number of online sell made by the visitor viewing the video.
The use of text is becoming monotonous and many websites visitors are avoiding long advertisement texts that are used for advertising. The use of videos on your website will encourage more viewers hence making more profit at long run compared to companies that invest on text based adverts.
Like any other marking tool, videos should be created in such a way that it contributes to a quality brand and upholds the image of the company.
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