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May 10, 2016

What Is Email Marketing?

What Is Email Marketing?

Email Marketing makes it possible for companies to market anything directly to a person or a group of people using email. Either we are aware of it or not, we are all probably a part of some company’s Email Marketing campaign. How do you get on someone’s Email Marketing campaign? Well, that’s easy – Anytime we fill out a form, could be at a local store, some online survey form or even when we make an online product purchase, we normally would be asked to fill up our details including our email addresses, and that’s when we get on someone’s mailing list. Once we get on someone’s mailing list, they can start marketing to us via email.

 

What Can Be Included In Email Marketing?

  • Announcement messages.
  • Advertisement.
  • Promotions.
  • Sales soliciting.
  • Donations soliciting.
  • Surveys.
  • And more.

How Does Email Marketing Benefit Businesses?

There are many benefits to doing Email Marketing and it is not just about selling products to someone. Business owners can use Email Marketing to:

  • Broadcast emails to selected groups of people.
  • Create awareness.
  • Acquire new customers.
  • Encourage customer loyalty.
  • Enhance their relationship with their current and previous customers.
  • Build trust.
  • Increase sales with repeat business.

To make your Email Marketing work effectively, you’ll need to have an autoresponder service. Without this service, you’ll have to manually send out each of your broadcast emails, and that would be very time consuming and not very efficient at all.

 

So What’s An Autoresponder?

If you’ve ever asked for information online about a product or service, or signed up for something on the Internet, and received a nearly instantaneous response in your email inbox, an autoresponder program was responsible for delivering the reply. Simply put, autoresponders are email programs that send out a preset message in response to every incoming email received. Just about every Internet-based company uses autoresponders for a variety of purposes, from automating tasks that would otherwise take up hundreds of man-hours to building lists and tracking prospective leads.

 

Multiple autoresponders send a series of messages to received email addresses on a predetermined, timed basis. For instance, a multiple autoresponder can be used to send an instant response, then a follow-up message three days later, then another five days after that, and so on. It can be programmed to send a message a day, one per week, twice monthly, or any interval that satisfies the purpose of the message series.

 

Autoresponders are the most powerful Internet marketing tools available. They are easy to use, and once they’re set up the entire marketing process is automated and instant. When you use autoresponders, your Internet business runs itself 24 hours a day. Launching an effective autoresponder campaign can mean the difference between a struggling business and a wildly successful one.

 

Here are a few established autoresponder companies that you can check out:

  • Aweber
  • GetResponse
  • MailChimp

Hope you find this topic useful, stay tune for for tips and updates from me. And don’t forget to Grab My FREE Blogging Crash Course to learn what makes a profitable blog.

 

 

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