Back when I just started learning about online marketing some years ago, I learned how to set up my own website and then blog about various products on my site. Of course, I’ve made money from my sites but over the years, I learned there’s more ways to making money online than just creating a website. This is when I discovered about PAGES.
There are some pages that you might hear people talk about, and it could be confusing what these pages actually are sometimes. But once you understand what the differences are, you will know how to best use them in your business and marketing campaigns. Anyway, I’ll try to lay them out as simple as I could for you.
A website is a collection of web pages. Usually, a website has various information on a particular subject/topic. And instead of having all the information written on one page (like on the main website page – also called the Hompage), these topics will be put on different Webpages on the same Website.
Most businesses have a website to showcase all of there products and services. They usually are more formal and professional looking too. A good example would be an e-commerce store like Amazon where Amazon.com is the website and the products they showcase have their own individual pages (web pages).
However, a personal website or even a blog site in general does not appear to be so formal. A blog is also normally updated regularly and is more interactive. Still, these sites would have individual webpages too. And as I said before, these web pages makes up the whole website.
You could say, a website is something like a whole book. And the webpages are the chapters inside that book.
Basically, a landing page is a page where you land when you arrive on a website. It can be any page – A homepage of a website, a product page on an e-commerce store, or even a sales pages.
However, when Marketers use the terms Landing Page, they often refer this page to a more precise kind of page that would perform a certain kind of function for them – like a Sales Page or a Squeeze Page (for making sales or collecting leads).
Let me explain these pages further…
Simply put, it’s a page that sells something.
However, a Marketer usually uses sales pages to sell a particular product (rather than a wide range of products like you see on some websites). The Sales Page would normally contain information explaining the features and benefits of that ‘one product’. Marketers often have multiple sales pages, with each sales page promoting individual products.
Having a good sales page is a great way to promote your product and increase sales because the customers who land on your sales page are more focus on that ‘one product/item/services’ that you are selling. The information written on your sales page can excite the customer to make a purchase.
*Fact: Some marketers have made thousands, even millions of dollars with just ONE of their Sales Page.
Let’s see some Sales Page examples.
A squeeze page (also called lead pages) is also a type of landing page but with a ‘lead captured form’. Marketers often offer something of value, like a free gift to anyone who’s landed on this page in exchange for some information – like their name and email. These information can later be used by the marketer for future marketing campaigns.
You see, an interesting offer can entice people to enter their information. I’m sure we’ve all seen these kind of pages before (either we are aware of it or not), and you’ve probably submitted your details before too, in exchange for that ‘gift’ (I know I have too a dozen of times).
*Fact: Some marketers make thousands of dollars a month just by marketing to people who had earlier signed up on their Squeeze Pages.
Let’s see a Squeeze Page example.
Well, I myself have my own websites, blog, sales pages and squeeze pages. Each pages is used for different purposes (as I mentioned above). If you ask me whether you need to have all of the PAGES above to make money online, I would say ‘NO’.
You see, you can make money online with any of the pages I mentioned earlier. But then, having a website or even a blog, requires monthly cost and maintenance – domain, hosting, website designing cost etc. And then also, not everyone likes to blog. Blogging requires a lot of time and you need to consistently have to topics to write about. Some people are not into that, which is still ok.
BUT, if you are selling even a single product or service – regardless online or offline, then you should atleast have a salespage to explain your products or services. Remember, a well-written and professional looking Sales Page will help increase your sales. Also, when someone lands on your offer (that is your Sales Page) and you have a ready ‘Buy Button’ on that Sales Page – you are making it convenient for the customer to make a purchase for your product and not buy through another seller. Meaning, your business can run 24 hours a day, even when you’re sleeping – So when you wake up to see the sales made from your Sales Page, all you have to do is just fulfill that order. Isn’t that a much better way to market your products?
I hope you find this article useful and if you’d like to know ‘How to create sales pages easily’, just click the link below…
Get FREE Access to Pro Video Marketing Training and Drive Loads of traffic to your website using Videos!GRAB IT NOW!