GrooveFunnels Review: Is This The Last Marketing Funnel Tool You'll Ever Need?

When I first came across GrooveFunnels, I have to admit I was kind of confused what “Groove” was all about. I mean there was GroovePages, GrooveSell, GrooveFunnels, GrooveKart and so fourth, there were just so many things in it. It sounded interesting enough, so I signed up for GrooveFunnels myself (it’s free to signup anyway). It took me a few days to explore the whole thing before I could  write this full GrooveFunnels review. AllI can say, it’s pretty massive… So let’s dive into it!

Quick links the topic:

What Is GrooveFunnels?

GrooveFunnels is a comprehensive all-in-one digital marketing platform which includes a suite of software applications, that can handle various different digital marketing task. Right now, most entrepreneurs and digital marketers uses many separate applications to run their businesses. This often times makes things very difficult to organise, and plus when you combine all the apps together, it becomes very costly too.

The GrooveFunnels applications know as “GrooveApps“, consisting of different digital tools are integrated together into the platform – from salespage builder, funnel builder, blog site, payment system, autoresponder, video hosting, webinar tool and the list goes on… These tools work really well and complements each other, but at the same time is still able to perform independently. This certainly gives you a lot more flexibility when using the app.

It’s also important to note that GrooveFunnels was created by Groove Digital Inc, co-founded by Mike Filsaime (who also co-founded Kartra – a somewhat similar software brand already well known in the market for years. He is also the creator for WebinaJam and EverWebinar). As GrooveFunnels is a new release, I do believe that they will include more integration and advance function to compete with other software around. And with Mike Filsaime’s background in similar industry, I feel more confident that GrooveFunnels will be able to provide just the right tools that all marketers need. And this is what makes GrooveFunnels very exciting indeed!

What Is Included In GrooveFunnels?

As I mentioned earlier, it took me a couple of days to go through the whole GrooveFunnel suite, not just because I was learning how to create the sales pages and funnel, but also because I wanted to know about all other tools they offer and of course it’s functions.

Here’s a list of the GrooveFunnels suite that I gathered. Please note that while some tools are already up and running, some will only be released in mid of 2020, end 2020 & early 2021. (You can click on each tool name below to see individual details directly)

I did say the list was long… But hey, like they say – the more the merrier! Now, let me explain each tool in details further…

What Does Each GrooveFunnels Tools Do?

  • It’s works as a ‘Drag and drop’ website, landing page, and funnel builder.
  • For convenience, there’s pre-designed templates ready to use inside, with more templates being added to the collection from time to time.
  • Optimized for mobile – significantly helps improves your search engine ranking.
  • Extremely important to note – unlike some page builders, GroovePages has faster loading time, which means that you’ll stop losing traffic because of slow page loading time.
  • Get GroovePage for free

Inside GroovePages Dashboard

  • GrooveSell is a sales digital platform where you can sell your physical products, digital products and services. This includes membership, eBooks, training course and more.
  • It’s advance feature allows your to create your own checkout page, create upsells and downsells, and order bumps too.
  • You can even create your very own affiliate program for your products too. This feature is also built into the system.
  • You get to see all your stats inside the dashboard – sales, affiliate sales and analytics.
  • No transactions fees – keep all your profits to yourself.
  • Get GrooveSell for free

Inside GrooveSell Dashboard

  • GrooveAffiliate works as an affiliate marketplace, like ClickBank and JVzoo.
  • Sellers who create products in GrooveSell and have an affiliate program, may feature their products for affiliates to promote through the marketplace.
  • So you can find affiliate products to promote and get the promotion tools the vendors provide (banners, email swipes etc), all from inside your dashboard.
  • I believe more sellers will get on board promoting their products here as they are not charged any fee to do so, unlike on other platforms. Therefore, you might be able to find really cool products to promote in the future.
  • GrooveFunnels also has its own affiliate program that you can promote yourself right now. They paying out a very high affiliate commission rate too.
  • GrooveFunnels affiliate (free members) gets paid 20% commision, and paid members gets 40% commission.
  • Join GrooveAffiliate for free

Inside GrooveAffiliate Dashboard

  • GrooveMail is is a CRM and email marketing system which is similar to MailChimp and GetResponse, but it’s set to be more powerful.
  • Through GrooveMail, you can send out automated emails, broadcast emails and behavioral-based email marketing.
  • As a GrooveFunnels paid plan member, you can have up to 25,000 email contacts (which means you can send 750,000 emails daily) for free.
  • If you use MailChimp, GetResponse or any other autoresponder, the cost will definitely be much more higher (For example: ActiveCampaign charges $479 per month for 25,000 contacts).
  • Coming mid 2020.
  • Want to explore more? Sign up for GrooveFunnels free account here

Graphics created by Lina Ali

  • GrooveMember is a built-in membership platform where you can sell your courses or create membership subscriptions.
  • You can create different membership levels – free account and upgradable accounts like silver, gold, and platinum.
  • You can have your content available immediately, drip your content, host videos, prepare course material downloads for your members and more.
  • You’ll also be able to integrate GrooveMembers with GrooveSell, GrooveAffiliate, and GrooveMail!
  • Of course for those who do not want to use the GrooveMember feature, GrooveFunnels will also integrate with other membership platforms available out there. So the choice is your.
  • Coming mid 2020.
  • Want to explore more? Sign up for GrooveFunnels free account here
  • GrooveVideo is a video hosting platform, like Vimeo or Wistea.
  • You’ll be able to do AB split-testing, configure the video player control , add tags, custom thumbnails and more.
  • The features are quite  advanced – you can even get analytics for watch time and drop-offs.
  • Coming mid 2020.
  • Want to explore more? Sign up for GrooveFunnels free account here

Graphics created by Lina Ali

  • GrooveBlog just like the name suggest will work similar to a WordPress blog.
  • This is a great option for those who want to create blogs but want to use a simpler set up (without using multiple plugins), as some of the elements mentioned in GroupPages will also be included here.
  • Your blog site will also be SEO optimised, which is another good thing.
  • Coming in 2021.
  • Want to explore more? Sign up for GrooveFunnels free account here

Photo by Canva Studio from Pexels

  • This is a built-in helpdesk, similar to Zendesk.
  • Customers can create support tickets or send in product enquiries.
  • This tool allows you to have a more systematic way of handling your customers request.
  • You may handle the support tickets yourself, or have a team managing it for you.
  • Coming in 2021.
  • Want to explore more? Sign up for GrooveFunnels free account here
  • GrooveCalendar is a built-in calendar, similar to Calendly.
  • You can use it to schedule your appointments, meetings, consultations, classes and so on.
  • A great way to use GrooveCalender is by publishing your schedule (like for your yoga classes, or free marketing training classes). You can then set a link for people to signup for these classes directly.
  • You may also integrate GrooveCalendar and GrooveMail to set up reminders and follow up sequence too.
  • Coming in 2021.
  • Want to explore more? Sign up for GrooveFunnels free account here
  • GrooveSurvey will allow you to create surveys to gather data that can be used for your next upcoming project or launch.
  • Many organisations use surveys to help them understand the market better, and of course avoid making losses.
  • Coming in 2021.

Graphics created by Lina Ali

  • ‘GrooveWebinars Live’ is more similar to WebinarJam and GotoWebinar. And ‘GrooveWebinars Automated’ will be similar to StealthWebinar or EverWebinar.
  • You will have all the features for viewing options like – show screen, camera, or both and have multiple presenters at same time.
  • There will also be advanced settings where you can can see the stats for your webinars and more.
  • Webinar platforms are know to be quite expensive. GrooveWebinars aims to provide a cheaper and better alternative to the market.
  • Coming in 2021.
  • Want to explore more? Sign up for GrooveFunnels free account here
  • GrooveKart is an eCommerce selling platform, which is an alternative to Shopify.
  • It has all the premium advanced tools (built in apps) that is usually charged as an additional app on other platforms.
  • You can create thousands of products with funnels, upsells and downsells, order bumps, countdown timers, reviews and so much more. 
  • Sell your own physical products, dropship or print or demand items and more.
  • There is also a 1-click import feature, that allows you to copy  your entire Shopify store in just seconds.
  • GrooveKart is a stand-alone product and is NOT PART OF the GrooveFunnels suite. But it is an added bonus for those who purchases the GrooveFunnels Lifetime options (which won’t be available for long).
  • It currently sells for $99 per month, as a stand-alone product.
  • Want to explore more? Sign up for GrooveFunnels free account here

Inside GrooveKart Dashboard

GroovePages (for Shopify)
  • GroovePages (for Shopify) is an app that will be made available on the Shopify marketplace.
  • It will work like GroovePages, but it’s only meant for Shopify users.
  • You can create pages, sales funnels, checkout page and more. Similar apps on Shopify can cost around $99 per month.
  • GroovePages (for Shopify) will cost $49 per month.
  • Coming in 2021.
  • Want to explore more? Sign up for GrooveFunnels free account here

How Does GrooveFunnels Compare With Other Tools?

Now that we know that GrooveFunnel integrates so many tools into their system, so firstly it might be difficult to find another software company that integrates the same tools like them. You can use GrooveFunnels (GroovePages tool) to create ‘simple drag and drop’ websites or pages like with Wix. That works just fine. But you can also do so much more with all the advanced features, like funnel building. So we really need to look at competitors like ClickFunnels, Kartra or Builderall for comparison, where they all have similar functions and have been in the market for many years. These companies also have thousands of paid customers using their software for a very long time. While they each have their own ‘pros and cons’, and they don’t all integrate the same tools, software companies like these has been the backbone of many marketers successful funnel campaign launch in the past.

So what makes GrooveFunnels so great? Well, like I said before, GrooveFunnels integrates a lot of features into their system which will work together well. For example, you can link GrooveSell and GrooveMail to capture your customer’s details. If you’re using other software tool, you probably need to subscribe to another software company to capture your customers emails or run your email marketing campaign. This is how GrooveFunnels offers you convenience. 

And then of course there’s the huge price difference, especially when you need to combine multiple apps or tools to run a full marketing funnel or campaign for your business. Do take note that that there is an option to get the whole GrooveFunnel suite Lifetime Access at a huge discounted fee right now. After which (in July 2020 probably),  the lifetime fee won’t be available anymore and you could only get on the monthly payment plan. Although the monthly payment plan is still going to be cheaper when combining the separate apps together, the lifetime deal will surely save you a lot of money in the long run. To make it clearer, here’s an idea of what GrooveFunnels savings will be like in comparison with other software. 

The comparison above is based on the ‘Basic’ monthly plan of what the software companies above charges (extracted from their website at the time I’m writing this). Their advanced / upgraded plan usually can run up to a few hundred more a month.

Is GrooveFunnels Free?

No. The whole GrooveFunnel suite is not free. But what you can free by signing up for the Lifetime Access is 3 tools that’s included in the software – GroovePages Lite, GrooveSell and GrooveAffiliate. And ‘You truly can’t beat the Free For Life offer’… It’s not a free for 14 days, or 30 days offer, it’s for life. I’m not sure how long this free offer will be made available, but you could be very well just get one page running and start making money from it from now, basically for free. No credit is required for the signup too.

And the best part is, you get to keep it forever. You don’t ever have to worry about losing the pages you’ve created just because ‘your trial’ period has ended!

GrooveFunnels Pricing

GrooveFunnels will cost (once launched):

  • Silver Plan – $99 per month
  • Gold Plan – $199 per month
  • Platinum Plan – $299 per month

Lifetime Access Option

However, you can get Lifetime Access to the whole GrooveFunnels suites if you join during the beta program (before launch). With the Lifetime Access, you’ll get the all the tools mentioned earlier and all future updates too. So you won’t ever need to pay for anything extra in the future.

There are 4 payment options available  you can choose from:

  • $0 Today, then just 3 easy monthly payments of $497 starting in 14 days.
  • Or just 6 easy monthly payments of $288 starting today.
  • Or just 12 easy monthly payments of $188 starting today.
  • Or just pay in full at $1397 for Lifetime access and save up to 35%

Other “Groove” Tools

There are also other products under Groove Digital Inc, that’s separated from GrooveFunnels, but still worth mentioning. I thought I’d list them down for your here.

  • GroovePay helps you to create merchant accounts to help you protect your Paypal and Stripe accounts.
  • They offer very competitive rates.
  • GrooveAds works like an advertising service for you.
  • As an agency, they will manage your Facebook, Google, and Youtube ads for 10% of your ads spend (Min $2500 a month.) You could also opt for a more complete service, with minimum $5000 a month, where the agency will build your funnels, write your sales copy, and also create your email sequences.

“Groove” Training, Events & Workshops

GrooveDigital Academy
  • GrooveDigital Academy is the marketing resource collection where you can find tutorials, training, live webinars and replays.
  • GroveKon  is an annual live conference held by Groove Digital where participants can connect and network with each other. Admission cost $497. and is tentatively set for January 2021.
  • You can get GrooveKon tickets for free if you sign up for Marketers Cruise – where for the last 15 years every January a group of online marketers get together for a week of networking, learning and island hopping in the Caribbean.
  • GroveFest is the biggest After-Party for Traffic & Conversion Summit in San Diego organised by Groove Digital.  
  • Free workshops with Groove Digital partner Dave VanHoose and Rey Perez. This happens 4-6 times a year.

GrooveFunnels Team

Mike Filsaime

Mike is the co-founder and CEO of Groove Digital. He’s well known in the industry as a successful Entrepreneur and Digital Marketer. He’s created many multi million dollar product launches and has generated well over $125 million in sales with his software tools throughout the world.

Mike was also one of the co-founder for Kartra, a marketing tool platform, and has been involved with many other software tool creation such as WebinarJam and EverWebinar.

John Cornetta

John is the President of GrooveDigital. John’s eCommerce stores do 6-figures per month and he is an e-commerce and traffic generation expert. His 20 years business experience definitely gives an edge to the company in their tools development to help eCommerce store owners especially, and will be a great contribution to the GrooveKart tool itself.

Matt Serralta

Matt Serralta is the COO of GrooveDigital. Matt has more than 10 years of senior and executive-level management experience in executive operations, sales, P&L, and the field of e-commerce.

Mattijs Naus

Matt is the CTO of GrooveFunnels and has more than a decade of experience in building software products and working on large software projects

GrooveFunnels Partner Program

GroveFunnels has it’s own partner program. Honestly speaking, I’ve never seen a partner program quite like this before. Here’s why:

  • First of all, you can earn commissions even if you just sign up for the free account.
  • Secondly, you get paid on 2 tiers (means you get paid for your direct referrer, and his/her referrer too)
  • Third, is once you refer a person, the person gets locked to you for life. So whenever this person decides to upgrade their account (be it 1 week, 1 month or even 1 year), you’ll still get commissions for it. With these kind of software, chances of up upgrading is normally pretty high.

So you can get started right away even if you sign up for the free account. Yes, that’s right! You can earn commissions even as a free member. The only difference is that if you are a paid member yourself, you’re entitled to a higher commission payout. Here’s what the payout will be like:

  • GrooveFunnels free member – gets 20% of sales on 1st tier, and 5% on 2nd tier
  • GrooveFunnels paid member – gets 40% of sales on 1st tier, and 1% on 2nd tier


GrooveFunnels is just the kind of tool that a marketer needs to run a successful business and marketing funnel campaigns. It offers really advanced features, at a much lower price than any other software in the market. Who doesn’t love savings right!

But that’s not all, members of GrooveFunnels are also given a chance to earn some extra income through the GrooveFunnels Partner Program. They’ve made it very easy too, because once you joined as a free member, you are automatically enrolled into the partner program and you can start promoting it straight away.

So being a marketer myself, and after going through the whole system, I really have to say – ‘GrooveFunnels… It’s Groovy Baby!’ 

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